Yashi Culture Helps Shopping Mall Light Up with Colored Lights, Attracting Customers and Enhancing Vitality

Before New Year's Day this year, our shopping mall planned to create some decorative lighting installations to attract customers. After comparing multiple companies, we decisively chose Yashi Culture and Art Co., Ltd., and we were very satisfied with the entire cooperation process.

In the initial communication stage, their design team demonstrated a high level of professional competence. Instead of rushing to promote a plan, they took the time to gain an in-depth understanding of the mall's positioning and target customer groups. Through multiple rounds of interviews and on-site surveys, they accurately grasped the mall's customer characteristics of "valuing both parent-child families and young consumers" as well as the positioning requirement of "creating an immersive leisure consumption scenario".

Based on this, the designers innovatively presented a stunning colored light landscape: along the pedestrian path outside the mall, giant luminous flowers and dreamy arches were arranged in a scattered manner. Warm yellow lights gently wrapped around the petals, outlining delicate textures, while icy blue lights coated the arches with a clear luster. The interweaving and collision of these two colors were like skillfully scattering a river of stars onto the earth. Small colored lights dotted along both sides of the path echoed the main landscape. When customers strolled through it, they felt as if they had stepped into a romantic fairy-tale wonderland. Children cheered and jumped around the luminous flowers, while young people took photos at the arches. This not only added a dreamy atmosphere to the mall's natural scenery but also successfully created a unique internet-famous check-in spot, filling the mall with vitality at night and significantly increasing the customer flow compared to the same period of the previous year.